Welcome to DX Connect by Krish - Season 4 Ep 1
We’re back with another insightful episode of our video Podcast series!
Join Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dotdigital, and Nishit Kathlana, Enterprise Sales & Strategic Alliance (JAPAC) at Krish, as they dive into the world of “Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation.”
In this episode, explore the power of data analysis and how it can be leveraged to create personalized experiences that truly resonate with your customers.
Don’t miss out on this discussion, in which Riley illuminates email marketing and other powerful marketing automation tactics.
Stay tuned for more episodes on DX Connect By Krish (formerly Commerce Connect with Krish) as we continue to unravel the secrets of effective digital experiences!
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Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
12 August, 2024 Welcome to DX Connect by Krish - Season 4 Ep 5 Our 5/5 episode from the DX Connect #VideoPodcast series on 'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation' is here. In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don't miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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